Cph vision short version aug 2008
08.11.19, 05:27 pm
New web store
08.11.11, 03:10 pm
We proudly present our newest web store friends:
frontroade.com. They carry a nice selection from Pace. Good luck to you guys!
Original Japanese Pace Graphic
08.11.07, 05:14 pm
Pace photo trip to LA California For spring summer 2009. Click the clip!
08.11.07, 03:14 pm
Leo Ström from Stockholm Sweden
08.11.04, 08:51 am
– 
Thank you Leo for the pictures you sent us.
Nice tricks and you look good in those pair of Pace jeans.
Some good lookin guys at Sivletto, Stockholm, Sweden.
08.10.21, 11:04 am
Grand opening for the new store MEADOW in Malmö, Sweden.
08.10.21, 08:56 am
We were at the grand opening for the new store MEADOW in Malmö, Sweden last weekend.
Thank you for a great party and good luck with your new store.
We have had a photo contest for a while now.
08.10.20, 11:15 am
Now after checking a lot’s of pictures we have chose a winner.
And the winner is:
Faisal from Melbourne, Australia.
And here is his story and his pictures:
“I got my first Pace more than a year ago, I have always been impressed with the denim used by Pace, it’s just beautiful fade or not, I’ve grown into a hardcore Pace fan and got myself the P-000. The Pair in the picture is the P-006, worn them almost daily for some months and washed with hot water sometime last month. The jeans now have a beautiful deep blue hue, I used to have the Pace bottle opener attached to the coin pocket, as its easier for my drinking habit. I will always admire the cut and denim used by Pace, as the true rock and roll company with fantastic staffs.”
Thank you all for sending us all this photos and fun stories. We have heard the most crazy stories, all from people that been washing their jeans in hot spots “gaysir” in Iceland to apastor that “washed” his jeans for the first time when he Baptist some guys in a church.
Congratulations Faisal! Soon we’ll send a pair of jeans and maybe some other stuff to you.
Johan from American crew came over to the office.
08.10.16, 01:40 pm
Johan from American crew came over to the office to plan their tour with us.
Next spring we are going to make a tour together with American crew. So if you have a barber shop or a hair dresser salon, make sure that you don’t miss this coming event. More details will come later.
Planning the USA photo trip
08.10.13, 11:31 am
Here we are planning next week’s trip to California. Johannes (our photographer, David, Joakim and some models. We will make a photo shoot and some store checking, we are also going to El mirage and meet some friends over there. We all looking forward to it!
Right after New Year you’ll see the spring summer 09 pictures on our site.
But already in 2 weeks you’ll see some travel pictures.
J Tex in Pace service pants
08.10.13, 10:20 am
We just got this picture from our friend J Tex.
He is wearing Pace service pants, this makes us very happy.
This was a real nice gig at the A-Bombers Old style week end this last summer.
We where at the Stockholm based store SIVLETTO this last weekend
08.10.06, 01:37 pm
This last weekend we were at the very authentic store Sivletto.
We rolled up our sleeves and helped all the customers to chose their favorite jeans and for some reason most people seemed to have Pace as their favorites!!!
On this pic. you see one of the owners: Per, he also is one of the guys that have the club BOOM BOOM at Pet sounds bar which is a place you have to go to when you’re in Stockholm.
BOOM BOOM DJ's
08.10.06, 11:40 am
Thanks guys for “dust my broom” with Elmore James.
Fredrik at Pet sounds.
08.10.06, 10:58 am
Probably the most service minded man in the world. Thank you Fredrik.
Rosie Thomas at pusterviks teatern, Gothenburg Sweden
08.09.30, 01:02 pm
Photo: Lena Almström.
We went to see Rosie Thomas last Thursday.
She’s a real funny gal and she can sing as well. For those who weren’t there, sorry that you missed her, check where she’s performing next time! She’s got some voice.
Nicolai droped by the office today
08.09.25, 05:08 pm
Nicolai dropped by the office to day, in his Pace jeans of course.
He owns a real cool store: No comply , check it out!
Hey, if you read this, your jeans is on it’s way.
Wash designing
08.09.25, 01:41 pm
Klas, one of the guys in the design team working with the new washes for next season. We always make our washes from our own jeans that we have been wearing from raw ones.
We have decided to have a photo contest.
08.09.17, 10:06 am
Best contribution will get a new pair of Pace jeans.
We would like you to send a cool or special picture of your Pace jeans or with you and your Pace jeans. Maybe you have a fun story about your jeans or story why they look like they do.
In that case you should do like this:
• Sign up (if you haven’t done this before)
• Send a picture
• Write a short story about your jeans
• Write down your size and address
• Mail to info@pacejeans.com before 30 September.
Short after that we will mail you the result and also publish the picture/story on our site.
Please hurry to send your picture!
Pace made a visit to the Denim nerd brothers in Eskilstuna, Sweden
08.09.08, 11:45 am
These very denim interested brothers are of course Douglas and Hampus.
Thanks guys for last week end, it was interesting and fun to see you and your stuff.
Let’s keep in touch, maybe we could do something together in the future.
Pace grandad near the goldmine Nevada 1913
08.09.08, 10:38 am
The brothers Erik (left) and Axel Svensson just outside the goldmine
in Nevada 1913, 91 years later Erik’s grandsons Klas and Joakim were part of the team that started Pace jeans!
Erik has been a link and inspiration to the denim history for the Pace crew.
Unfortunately we don’t know what brand Erik was wearing at this photo but if he could he probably would wear Pace.
Pace and Cowgirls
08.09.03, 03:31 pm
This is a story of 2 rockabilly girls, a cow, an injured man with no memories, the sexy butcher and a young bull. They all love and wear Pace jeans, even the bull. Visit this site for more info and to hear the awesome soundtrack by Heikki and Fatboy.
Pace girl on a panhead
08.09.02, 02:15 pm
This pic is acully from an photo shoot we did a while ago.
Knucklehead with a low side car!
08.09.01, 04:32 pm
When we were at the Hammers party last weekend we ran into this cool knuckle head. We just had to put this on the site!
Warhawk Magnus in a pair of Pace jeans
08.09.01, 01:05 pm
This guy is a member of the Swedish west coast based hotrod club Warhawks. We stumbled in to him at the hot rod swap meet in Gothenburg Sweden last weekend. He is one of the happy guys in the world that owns a pair of Pace jeans. He is looking cool, don’t you think?
If there’s someone out there that have a nice picture of you and your Pace jeans, or something else that you think would look good on this “blog”, please mail us on info@pacejeans.com.
Invitation to CPH Vision SS 09
08.07.30, 01:17 pm
We did push our photographer too far this time
08.06.16, 06:58 pm
Johannes Berner did an extremely awesome work with our latest photo shoot.
Playboy David
08.06.15, 07:01 pm
…and as usually he did play a lot………
"Flaming Dave" and his new ride
08.06.03, 06:53 pm
08.01.31, 01:47 pm
Röhsska museum of art and design exhibiton
07.12.05, 06:39 pm
We were honoured to be part of the jeans exhibition at Röhsska, Gothenburg.
Stockholm Filmfestival Commerisal
07.11.16, 06:46 pm
John E Franzén Exhibition
07.02.20, 01:56 pm
Cyclones played at Pace party "Hot dog night"
06.06.02, 02:53 pm
We had a party we called “Hot dog night” where we invited some friends for hot dogs. Some cool cars and bikes arrived and Cyclones were playing. We all had a swell night.
